My name is Matt Ridout (pronounced Rideout) and I was born in a small village on the south east coast of England called Kingsdown. It’s a beautiful place to grow up and visit but I’ve been living in London for most of my adult life. I work in digital marketing and have worked with some large international brands, including fashion brands, currently work for a luxury fashion start-up and absolutely love it. I wouldn’t necessarily say i’m stylish, just an ordinary man in his 30’s who’s learning what fashion is and how the creativity of your personality can be illustrated by the clothes you wear. If you’d like to follow my journey into fashion then I welcome you 🙂
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